According to Newton “Every action has a reaction.” The equation for running a business is very similar. The reputation of a company or an individual heavily depends upon the actions performed by them, which lead to a particular public reaction. This creates the image of the business or an individual.
All the hard work you do is to create an environment where people admire your work. No one can survive alone. We all need support, and hence, we cannot ignore the fact that people who are connected to us whether personally or professionally, their opinion about us matters a lot.
If your partner or you manager, or your vendor does not trust you, you can never be successful. So, it is crucial to winning the trust of people, who are related to you in any way to have a successful business.
However, with a business to run, you cannot control all the things around you. Even if you have a great image, you alone cannot stop someone else’s actions who want to ruin it. Here comes the Reputation Management Partner into account.
You have done your best, but your success and your reputation depend upon how it comes across on the internet. And we make sure that your work shines. We not only polish your work but also hide unwanted content from the internet that might not be good for your reputation.
Below we are offering you few thoughts that might help you explicitly increase your reputation:
Loyalty: Be a man of your words
It is easy to say than to do it. You can win the trust of people around you only if you deliver what you promised for. If someone like a postman has your mails, you trust him that he will deliver them on time. Similarly, everyone likes the person upon whom they can rely. This way you can earn a reputation for yourself. Just remember, people who deal with you talk about you. You decide, good or bad!
Start expressing: Use your knowledge and pen down your experiences
Write, if you want to reach the mass audience as it is one of the best ways to convey your thoughts and vision. Whenever you publish something online, you are sharing your knowledge and your expertise with the world. It is an excellent way to interact with people. Keep your content fresh, precise, relevant to the topic and informative.
You can also link your content to your website. Many bloggers publish many knowledgeable and educative articles online. Start exploring them. You can also start writing something for the local newspaper sections or business journals. Do not try to promote yourself or your business. Write to inspire others by sharing your experiences and knowledge. It can help you create an impression.
Start talking: Everyone likes an inspiring speaker
Anywhere you go, any club you join, a charismatic speaker is welcomed everywhere. Pleasant speeches inspire many. Whether an organization, an educational institution, or Networking groups, an entertaining speaker can win many hearts. With your expertise in the area, you can indirectly promote your business in a significant way.
Connect: Networking is a vital part of any successful business
The best way to connect with people is to meet them. It could be physically as well as virtually. If you join any networking group, you can get an opportunity to know people personally and vice versa. The personal meetings help in building trust and making better relationships. This increases your business contacts and hence, widens your horizon
On the other hand, when you approach online groups and interact with different professionals in online conferences and chat rooms, you share knowledge and learn many new things. The best example is LinkedIn Networking site, where various professionals connect and share a great relationship. Here, you can express yourself and can also get expert advice from other professionals. The communication is an excellent way to increasing your knowledge base and making new business contacts.
Now, let me give you examples of the companies who saved their reputation with ORM via Social networking sites.
1.Here, the first example I would like to quote is of DiGiorno, a pizza brand. They did a blunder by using the trending hashtag by saying “#WhyIStayed You had pizza.” But, the trending hashtag was used for some other reference and that was used by the woman who was staying in an abusive relationship. Though, DiGiorno deleted their post on time and also admitted their mistake of not checking the history behind the trending hashtag. But, how they saved their reputation online was with a personalized apology replied on the angry tweet.
2.Another incidence of social media blunder was when Pepsi got involved in it Long time back, they used the picture of a famous artist, Akshar Pathak without giving him any credit for it.
On right is the original image posted by Akshar Pathak and on left is the image posted by Pepsi.
When this happened, Akshar Pathak reported on social media about his feelings.After that, Pepsi wrote a personal apology on social media to save its grace. The entire thing happened in an hours time. So, it highlighted, how Pepsi saved its reputation by replying well in time.
These examples have proven the fact that social media is a great support for companies to save from embarrassing situation.
First Impression is the last Impression:
Always take your work seriously. Improve your personality. Dress up nicely and as per the occasion. Your impression on other people depends upon the way you look. It takes years to build a reputation and only a few mistakes to ruin it. Learn to be a professional. Talk when required and talk sense. Don’t try to look out of the crowd. Be a part of the group you are in. Be comfortable and don’t hesitate to participate and share your knowledge. Don’t let anyone make judgments about you. Make an impression.
Exchange business cards and stay in touch:
Most people do not remain in contact with the professionals they meet in a conference or a business meeting. It is important to stay in touch with all the people you meet to strengthen your networking and business contacts as you may use some good business contacts. You can interact with them on a regular basis, share the insight of business, exchange emails or meet them for business lunch. Communicate with your business acquaintances and create a relationship where both of you can be benefitted.
Appropriate branding of your business
The right branding of your company is crucial. This helps you to gain the trust of the prospective customers. Every aspect of your firm, whether the location of your business, the relationships with your partners or employees, the impression created by the website or the media presence (offline as well as online) is a major factor that adds to the reputation of your business. All the documents should be created by skilled experts, so they are expressive and precise to make a great impression.
All the print and digital media that you use should be strictly professional. Whether you are a small firm or large business company, you should hire professionals for business materials like website, articles, online content, website ranking, and documentation. Keep your site updated and user-friendly. On the personal front, you should be well dressed and should be able to conduct yourself well. When people meet you, they should be impressed by your personality. Stay informed and act like a leader.
At the End…..
In any business, your success largely depends upon the customer satisfaction. The fate of your company is decided mainly by your clientele and their loyalty towards your company. However, the above-given points can help you improve your overall reputation. When you work hard towards these factors, your business flourishes. With great products and services and right kind of marketing, you can attract many customers. Your when your reputation is good enough to impress people, they start trusting you, and that’s when your business becomes successful.